Where our first collection comes from

When we began creating our garments, we asked ourselves where to start and what the common thread of NIUDA was. The answer was immediate: Puglia.

Our first collection, Origine, was born there. From our land, from the sea, from the calm of the olive trees, from that manual skill that taught us to do things with care and without haste.

Living abroad, we realized even more how deeply these values are connected to us. That's why we wanted to transform them into garments that aren't just activewear, but an invitation to experience movement authentically, without pressure, with pleasure.

The colors recall pale stone farmhouses and the deep blue of the sea. The lines are simple and enveloping, designed to fit the body naturally. The details are essential yet distinctive, just like our land: discreet yet rich in character.

Origine is our starting point: a collection that combines style, comfort, and identity, for those who want to feel free to move without sacrificing elegance.